Find A Sacramento Business Broker

Checklist for Finding the best Sacramento Business Broker

You’ve established and built a successful company and experienced financial success. Now that it’s time to sell your business, you want to get the best selling price for it. It is important to get the best price, but it’s also important to get the best terms and to make sure the transaction closes.  That’s why it’s critical to find the right Sacramento business broker.

A business broker’s job is pretty much the same as that of a real estate broker’s job in selling real estate. Like selling real estate, there is a process to go through and lots of preparation prior to selling your business. If you have spent time and efforts in building a profitable business, you should do the same before letting it go. Having a professional Sacramento business broker on your team can make all the difference in the world and is worth every penny at the end. Westwood Benson Business Brokers has an established track record of success helping company owners sell their company.

A top business broker can sell a company for a higher price and more effectively than what a business owner can generate on their own. There is a series of standard procedures that a professional business broker executes – from evaluating the business for sale, knowing the market trends and connecting and finding the right business buyers.

When looking a business broker, it’s critical to get to learn about the person and the company. Before setting up an appointment to discuss a business for sale, you should prepare a checklist of interview questions in order to confirm the expertise of the broker.

Business Broker Checklist

Interview Checklist

Below are a few questions that can help you, as the business seller, evaluate prospective brokers:

  • How long have they been working as a business broker?  (A long record of experience in selling business is definitely a plus factor)
  • How many successful closing deals has the business broker made in the last couple of years and in what particular industry?  (It is good to know the business broker’s track record in closing business sales)
  • Are the business broker’s clients happy with their transactions? (Ask for testimonials if possible)
  • How do they find business buyers and qualify them?

A meeting to discuss selling a business will not be complete without questions that will be asked by the business broker.  At this point, the business seller can gauge a the business broker’s capability and experience in selling businesses.  Below are samples of critical questions from business brokers that are not only helpful in determining a good business broker, but also aid in determining what business buyers are looking for.

  • Is your company brand popular?
  • How many employees do you have?
  • How many loyal customers do you have?
  • Do you have multiple income streams?
  • Is your business finance record updated?

The answers to the questions above work both ways for both seller and buyer but leading to only one goal – finding the right Sacramento business broker to help successfully sell the company for a price that will satisfy the company owner.

Checklist: Westwood Benson Sacramento Business Broker

Determining Business Valuation

What Would Your Business Sell For?

Determining Your Business Valuation

Going through a process of business valuation is a requirement for business brokers, sellers and buyers to determine the business worth. The key is to do things right from the very start and this means giving the idea of selling or buying a business a lot of thought and preparation with well-calculated assumptions designed to achieve positive results. Westwood-Benson, a Sacramento business broker, is known for its expertise in maximizing business valuation and shares the following guidance to business sellers.

Determining Business Valuation

Business Valuation

Every business is unique and there are no rules carved in stone to determine a business’ worth. Some business sellers may assume that their business value depends entirely on strong business connections established through dedicated service to the customers they serve. Other business owner’s may look back into their history and track record of high business income.

For business buyers, gauging a business worth is in part understanding the general economic trend and conditions that affects the competitive selling prices. How a business is being offered for sale also affects business valuation. A business buyer would think twice when presented with a fast sale in an auction situation verses a business offered for sale that is professionally presented with thorough and detailed offering memorandum designed to highlight the business strengths and the opportunities available to the would be buyer.

Simply put, the expected or assumed business selling price is what a business is worth. A well-thought of business selling plan by a professional Sacramento business broker includes at least one of three basic methods in determining a business worth.

First method is looking into an overview of the assets and liabilities of the business in question and comparing it to a scenario of starting the same business from scratch. How much will it cost to start a new business of the same nature that can yield the same benefits as that of an established business for sale.  The end result, which is the difference of this comparison, is the business intangible value.

The second method is reviewing the actual market place. Looking into the business comparable market value with businesses with the same products or services helps both business sellers and business buyers determine competitive selling prices and eventually satisfy their respective interests.

The third method is more popular with business buyers. It is looking into the history of the generated business income and applying the “what if” scenario. Here the practical reason for owning a profitable business is no doubt the end goal. Relative to this approach is taking risks as to what future benefits may be garnered. An experienced business broker uses two ways in using this method – capitalization and discounting.

The formula in capitalization is dividing the business’assumed earnings by capitalization rate. Assuming that the capitalization rate is twenty five percent, the business value is most likely four times the earnings per annum.

Discounting is done by projecting the generated income of the business over a defined time frame or holding period, and then determining the appropriate discount rate given the risks of getting the projected income over the specified period of time. The terminal value or final residual value (selling price) is then determined and the annual cash flows are discounted back to a final present value.

Both approaches serve their purpose for business valuation. The difference in what income input to use. Whereas, capitalization utilizes one income measure, likethe average earnings over a period of time, the discounting approach uses multiple income values over the years. Capitalization method is a good measure for businesses with a smooth sailing income yearly while discounting is best applied for businesses with variable income generation.


Do the right things.

Measuring a business’ worth using the income valuation yields different end results and is highly recommended by expert Sacramento business broker, Westwood-Benson, as the best method in determining a business worth. No two businesses are the same and the valuation method utilized should be chosen based on the attributes of each individual business.

If you are considering selling your business, contact Westwood-Benson Sacramento Business Brokers for a free consultation.

9700 Village Center Dr, Suite 50-N
Granite Bay, CA 95746
Phone: (916) 788-1939